Cultivating a Sustainable Tomorrow

Agriculture, supporting approximately 60% of Africa’s livelihoods, remains the continent’s fundamental economic backbone and a vital source of sustenance for millions. Ndege MarketPlace actively champions this essential sector by empowering smallholder and large-scale farmers alike through a range of sustainable, innovative farming practices. Originating from Kenya, this pioneering blockchain-powered platform facilitates transparent and efficient trade of sustainably produced goods—ranging from fresh Fruit & Vegetables, vibrant Flowers, and high-quality Meat, Poultry & Dairy Products, to aromatic Teas & Coffees, as well as Organic Skincare & Redolence Products. By connecting forward-thinking farmers across Kenya, Uganda, Ethiopia, the Central African Republic (CAR), Rwanda, Ghana, Nigeria, and other African countries with discerning global buyers, Ndege MarketPlace promotes ethical sourcing and contributes significantly to enhancing food security. All these efforts operate under the stewardship of Africa’s Sovereign Development Trust® (ASDT), which is dedicated to fostering sustainable growth and prosperity throughout the continent.

Our Approach:
Advancing Sustainability from Farm to Market

  • Blockchain technology tracks products from farm to buyer, verifying ethical and organic methods while reducing fraud—critical as 30% of global coffee is African-grown.

  • By eliminating intermediaries, farmers earn up to 20% more, reinvesting in sustainable techniques like agroecokogy.

  • Improved market access reduces post-harvest losses—often 30% in Africa—strengthening regional food systems.

  • It encourages adherence to certifications like Fairtrade, spotlighting farmers who reduce chemical inputs by 25% on average. 

  • Sustainable farming supports diverse categories, from fresh Ugandan Fruit & Veg to Rwandan Teas & Coffees, and even Organic Skincare & Redolence Products using Ethiopian shea butter, ensuring eco-friendly practices across offerings.

Focus Regions & Potential

  • Ugandan Avocado

    Uganda

    Ndege MarketPlace connects Uganda’s farmers to global buyers, offering organic avocados, sustainable coffee, and Meat, Poultry & Dairy Products, ensuring fair value in a €1 billion sector. 

  • Ethiopia

    Ndege MarketPlace links Ethiopia’s farmers with markets, trading aromatic Teas & Coffees, grains, and Organic Skincare & Redolence Products like shea butter, emphasising sustainable sourcing practices. 

  • King Protea

    Central African Republic

    Ndege MarketPlace provides vital market access for the iconic King Protea, alongside fresh produce, connecting CAR’s growers with buyers committed to ethical and eco-friendly sourcing. 

  • Purple Passion Fruit

    Rwanda

    Ndege MarketPlace facilitates trade of Rwanda’s purple passion fruits, aromatic Teas & Coffees, and Flowers, supporting farmers in a €90 million horticulture market with sustainable practices. 

  • Plantain

    Nigeria

    Ndege MarketPlace promotes sustainable trade of Meat, Poultry & Dairy Products and fresh Fruit & Veg such as plantain and yam products, supporting Nigeria’s growing organic farming sector.

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